Located just a short stroll from the Cummins Distribution Headquarters in downtown Indianapolis, CVR is an official vendor that’s completed more than a thousand successful Cummins marketing projects. We create attention-grabbing work that demonstrates what our clients do best, generates favorable news coverage and produces sales leads. Whatever the project, few know Cummins like CVR.
POWER UP
We’ve done everything from capturing Cummins portable generators being used at rodeos to planning and executing online live events and product announcements, creating advertising campaigns and managing social media content and communities.
Get more marketing powerThis is just a small selection of the years of work we’ve already completed for Cummins. We look forward to adding your next marketing project to the showcase.
By combining captivating images with compelling storytelling, we create
engaging videos that entertain, educate and connect with your customers
around the globe. They become both intellectually and emotionally invested
in your message while showing the power of Cummins.
Let us bring the excitement of a trade show, meeting or press event online. We’ll work with you to develop virtual experiences that perfectly balance information sharing with clarity, entertainment and professionalism.
MAKE YOUR PROJECT PERFORM PERFECTLY
We can help you connect with your customers, increase awareness and boost your leads and sales by putting you in the middle of the conversation online. From community management to post scheduling, analytics reporting and paid boosting, our work gets the clicks, shares and likes that can make a difference.
CONNECT WITH YOUR COMMUNITY
Maintain the Cummins "For a World That's Always On™" positioning while carving out a niche for your division. We perform the stakeholder and consumer research and develop the strategic and creative foundation that establishes memorable marketing for distinctly different parts of Cummins.
LET'S DISCUSS YOUR NEXT PROJECTBuild your division’s image, communicate key selling points and lead customers directly to the webpages you want them to visit. From creating online advertising campaigns to writing blog posts and developing email campaigns in Eloqua, CVR is your one-stop shop for digital marketing. shop for digital marketing.
ACHIEVE YOUR GOALS
Raise awareness and build a strong brand reputation for your division.
Whether it’s a product launch or general publicity campaign, we implement
media relations and thought leadership strategies to secure earned
media placements for Cummins in a variety of publications from industry
trade journals to local and national consumer outlets.
GENERATE EARNED MEDIA
Put your brand on display. CVR can help you create bold, colorful messages that draw eyes and customers from across the convention hall. We’ll work with you to make your booth a must-see stop at every trade show.
From complete sales kits to stand-alone brochures, sales sheets and POP displays, CVR develops eye-catching tools that help your customers say yes — all while maintaining the Cummins brand standards.
CVR maximizes every opportunity to build your division’s brand. During video shoots, we often simultaneously capture still photography. This gives you an additional pool of resources to be used later for print, collateral and online marketing materials.
Carol Ann Smith
Senior Marketing Communications Specialist
Tap into the resources of CVR. Please share a few details about your next project by submitting a Workfront request using the contact form.
Paul Waltz will gather your information, confer with the rest of the team and quickly get back to you.
At CVR, we believe in doing things for a greater purpose. As an independent advertising and marketing company, we work with a select group of clients where the mission matters.
We provide a full range of services — everything from strategic thinking to media planning, consumer research, SEO, creative development and social media management.
While we’re based in Indianapolis, we work all over the world. And like Cummins, we’re also a century old. Every assignment is more than just a job. It’s an opportunity to create an emotional connection that builds your brand.